The contact center is one of the few functions that touches every dimension of enterprise value: customer, employee, economic, and strategic. Yet most organizations only tap a fraction of its potential. For executives, that means leaving loyalty, intelligence, and talent advantages on the table. For contact center leaders, it means fighting uphill battles for resources and recognition.
In this interactive breakout, Justin Robbins will reveal the three strategic powers most often overlooked at the executive level and how to activate them for measurable business impact:
-Loyalty as a growth engine: proving the contact center’s role in retention and trust.
-Enterprise intelligence: transforming frontline insights into boardroom strategy.
-Talent acceleration: using the center to build the workforce of the future.
You will walk away with a clear, actionable framework to connect the contact center’s day-to-day performance to enterprise priorities and position it as a true driver of strategic advantage.