Brittany Hodak: From Apathy to Advocacy: How AI Will Become Your Ultimate Competitive Advantage

In a competitive rate environment, apathy is a growing threat to your business. Customers today expect every interaction to be smooth and meaningful because they know what exceptional service looks like. In this main stage session, presented by Brittany Hodak, award-winning author, entrepreneur, and customer experience expert, you’ll hear how AI is turning CX into the ultimate competitive battleground and why it's never been more important to exceed customer expectations.
Brittany will discuss finding the right balance between high-tech automation and high-touch human connection to drive customer loyalty and growth. You’ll leave this session feeling excited about the power of AI in your business, not just as an efficiency driver, but as a true competitive advantage.