Rural hospitals operate under intense pressure as they work to sustain essential clinical services despite limited margins, workforce challenges, and reimbursement structures that often fail to reflect the true cost of care. This session highlights how TruBridge, in partnership with RSM, equips executive teams with a clear, data‑driven approach to expanding service availability and strengthening financial performance. Attendees will gain insight into key strategies, analytic considerations, and decision‑support models that help rural leaders navigate complexity and build long‑term sustainability.